At HostMilano 2017, the world’s leading hospitality event, waveco® made a significant impact, showcasing Made in Italy innovation that won over more than 1500 visitors from around the globe.
The induced maturation© technique was particularly praised by international guests, which included companies, buyers, chefs, and journalists. The advantages that waveco® brings to the catering industry were met with great enthusiasm. Visitors came from all over the world, including the USA, Russia, the Middle East, Asia, Oceania, and across Europe, with Italian visitors also eager to learn more about the process and pricing of this cutting-edge machine.
Fabrizio Merlini, General Director & Sales Manager of Gourmet Services, commented:
“For us, it was our first experience at HostMilano—an extremely positive participation that brought international attention to our new, patented technology. We are thrilled with the feedback, especially from foreign visitors who appreciated our research and development efforts. As many said, waveco® alone was worth the visit to HostMilano. This recognition is a great source of pride for us and for all of Made in Italy.”
A Winning Innovation
waveco® also was awarded the prestigious Innovation SMART Label 2017, a prize recognizing the most innovative products and companies in the Ho.Re.Ca. and retail sectors at HOST Milan 2017. Our machine was featured in the SMART Products Exhibition during the fair.
The waveco® Experience at Host
At our stand, visitors had the opportunity to experience waveco® firsthand through tastings prepared by our company Chef Katia Chavez, alongside renowned chefs Carmine Calò and Giuseppe Iannotti. The chefs also took the stage at Identità Future, an event organized by Identità Golose within HostMilano, which explored the most exciting technological innovations applied to catering.
Daniele di Clerico, CEO of Next Cooking Generation, joined the chefs to showcase waveco®’s revolutionary technology. The live demonstration captivated media outlets and industry professionals, who were able to understand how the machine works and the numerous advantages it offers.
A New Vision for the Future
waveco® has forever changed the way we work in the kitchen, just as HostMilano has shifted our global perspective. For a company that has always anticipated market needs and pioneered new concepts and products, this marks a new starting point.
Food would choose waveco®—now, it’s your turn. Stay tuned!